Branded instantplay experiences that convert.
We partner with brands to build custom HTML5 playable ads, mini-games and product demos — the kind people actually finish, share, and remember. No installs, one link, works on every device.
Why instantplay beats static
Higher engagement
Interactive creative holds attention 3–7× longer than a static banner.
Better recall
Doing beats watching — brand recall lifts when the user plays the message.
Built to share
One link plays anywhere. No app store, no download friction.
Delivered in days
AI-assisted production means concept-to-live in one to two weeks, not months.
Measurable
Track opens, completions, CTA taps and time-on-play out of the box.
Runs anywhere
Ship as an ad unit, a QR-code landing page, a Meta/TikTok playable or a link.
What we make
Playable ads
30–60s mini-games optimised for ad networks and social.
Product demos
Let users try a feature or a flow before they sign up.
Campaign landers
A branded microsite you actually want to share.
Event activations
QR-to-play games for retail, conferences and pop-ups.
From brief to live in ~2 weeks
01
Discovery
Brand, goal, KPI, distribution channel.
02
Concept
3 game concepts with sketches in 3 days.
03
Build
One HTML5 build tested on every major device.
04
Launch
Ship as a link, an ad unit, or on your domain.
Every engagement includes
- Original creative and gameplay design
- Cross-device HTML5 build (mobile-first)
- Analytics: opens, plays, completions, CTA taps
- Delivery in the format your channel needs (MRAID, IAB, link)
- One free round of iteration post-launch
- Optional hosting on playgrow.app or your own domain
Have a campaign coming up? Let's make it playable.
Tell us the brand, the goal, and the channel. We'll come back with three game concepts and a rough timeline within 48 hours.
Start a brief